Blue Blood SS10 collection inspired by adventure, style and luxury.
Eccentric personalities and remarkable friendships have always been important within the world of Blue
Blood. This season the brand was mainly inspired by 3 classic movies of Wes Anderson; The Royal
Tennenbaums, A life Aquatic and The Darjeeling Limited. “In all of these movies two themes strongly take
the lead: the bond between family and friends and extraordinary adventures in style” explains creative
director Steve te Pas. We can strongly relate to “Andersons’ love for detail, uniforms and ‘worn-out’
luxury. Only after using something intensively it becomes clear whether it has quality, authenticity and
personality; this goes for the suitcases, helicopters, trains and submarines in his movies, but also for
our jeans”.