30 young denim devotees were invited to be part of the first annual Amsterdam Denim Head Derby. For
six months, five days a week from 9-till-5 these denim heads were challenged not take off their jeans.
Who wore it best and who has achieved the best wear and tear. Japanese purple ear selvedge on a snug-fit
5-pocket classic base dyed with natural Indigos and some added sulphur contrast, weighing approx 14.5 oz
on day one.
As an affable nod and token of affection all pairs were Amsterdamned, personalized and fitted with some
one-off extras.
Results vary from what-did-you-do-that-for-?-disappointing to jaw-dropping-stunning, but for sure they
all resulted in big smiles on our faces. Some considered it a contest, for some it felt like a battle,
but most of them just enjoyed breaking in a fresh pair of blues.